professional car audio / video systems
1998 – 2018
In 1998, after returning from the Car & Sound fair in Sinsheim – which we visited as enthusiasts – I founded the EXTREME CAR AUDIO company with my brother. We were captivated by the industry of professional car hi-fi systems, which is dynamic in the West. As one of the first in Poland, we dealt with extensive car audio sets and their very broadly understood installation in cars. We co-created the PROFESSIONAL CAR AUDIO market in our country from scratch, based on Western models.
This activity was not so much our job as our real passion! In order to reach new levels of skill, we took part in a huge number of training seminars and courses in the field of interior acoustics, including those organized abroad, mainly in Germany. We prepared our own cars and customers’ cars to take part in the competition for the best publicized car, which also began to be held in Poland thanks to car audio distributors in our country. We have achieved a great number of successes in this field, repeatedly winning the titles of Master and Vice Champion of Poland, and by taking part in international competitions, we have won, among others, the title of Vice European Champion! Thanks to our vast experience – after completing judge’s training – over time, we started to judge cars advertised by others, sharing our knowledge with young competitors.
In the meantime, our car audio body designs were noticed by the media thanks to their effective styling, creativity and high quality. The cars we advertised were repeatedly (over 100 articles!) presented in trade magazines and general automotive newspapers, including outside the country (Germany, USA). We have also started long-term cooperation with TVN Turbo, in which we not only presented our cars but also participated, as a company, in car construction projects for spectated competitions, among others. When creating car audio programs, we cooperated with, among others, Martyna Wojciechowska and the incomparable Maciek Wisławski.
Our know-how has also been used by professionals. We have built demonstration cars for many distributors / companies! In 2003, we started cooperation with JBL, with whom we have worked for years, creating demonstration vehicles for them, which were presented at such prestigious international fairs as the Car & Sound industry fair in Sinsheim or IFA in Berlin, among others. We also created demonstration cars for such well-known companies as JVC and 3M.
The Extreme Car Audio brand disappeared from the market in 2018 after 20 years of uninterrupted activity as a result of the acquisition of customers by car dealers offering factory-installed car audio/video systems in various price classes. The CICHE-AUTO.PL brand, launched by us a few years earlier and running in parallel, dealing with soundproofing of cars, is dynamically gaining the market and smoothly taking over the lead.